New Wave Typography was raised and created during the early 80s in Movement as a challenge to International Typographic Style as it began to become repetetive and people seeked a difference. New Wave was a mix of styles between Swiss style and postmodern styles, creating New Wave.
Wolfgart Weingart was named the ‘Father’ of New Wave Typography as he began to reject some principles with right angles and through his experiments with typography such as stretching the words and ignoring the grid structures as it was unique at the time.
New Wave defied the strict conventions of Swiss Typography, designers were feeling restricted when using the International Typographic Style, therefore having the freedom of being able to express ideas in design by stretching the typical conventions made New Wave grow on a large scale that is seen today. The objects in a design could be placed anywhere the designer desired it to be, but also New wave began to experiment with more creative techniques such as the use of collages.
Wolfgart Weingart began his lecturing tours in New Zealand, Japan and heavily across Europe, showcasing this unique style and its uses for designers across the globe. Till this day the techniques of New Waves style are being used all across the globe and heavily respected by new designers.