International Typographic Style began emerging in the 1920s in Netherlands, Germany, and Russia, although it was picked up during the 1950s in Switzerland and further developed to create an impact on the art fields. The target of so called ‘Swiss Style’ was to present information or designs free from influences of propaganda.
Jan Tschichold was a part of the Swiss style and influenced on continuing on working this way through the use of typography and its core principles. It is known for its preference for photography instead of place for illustrations and drawings. Jan Tschichold has positively used negative space and symmetry in the designs to create an easy looking space in the project and areas to where the viewer can breathe, and take a break, instead of being loaded with constant information.
The visual characteristics of the Swiss style are listed here:
During the 1950s, the search for a perfect font was on the way, Helvetica was found and the goal for it was to create a typeface that could be used in longer texts and be easily viewed / readable to the audiences.
1959 - Gewerbemuseum Basel - Alte und neue Formen in Japan.jpg
