During the critique week we have received interesting and helpful information and reflections about our current progress and work created. Daniel (Our tutor) has reflected on every detail of our brand such as;

• Effectivness of the name
• Colour
• Typeface
• Brand Story
• Brand Touchpoints

The information I have received was positive. The name works well and is easy to remember and works well with my strapline ‘Be easy’.

Areas to improve

Areas I have to improve on or polish them to make a true proffessional statement;

• Extend the colours that the brand will use
• Create a logo
• Do not use ‘you’ ‘your’ terms too often
• Re-write the brand story or make it more effective / clearer
• Show brand touchpoints in a relatable way to the brand story or strapline as to ‘Be easy’, show how it can be easy to use rather than other applications.

Although there are many areas to improve, this has given me motivation to create a more functional and understandable brand. Overall the progess is good and it is starting to work out well, just a couple of fixtures and developments are needed to achieve a good level.