This week we have been introduced to logomarks and visual identity of branding. Today alot of content has been said and taught to us and I have lost focus multiple times throughout the lesson but tried my best to keep on track with the information given and writing notes to make sure I provide good research as this will be in my advantage during the later stages, but even now as I am focusing on creating this brand to the best of it’s ability.

Today we also had to question our brands when being compared to competitors with questions such as

• Does your brand differentiate from your outstanding competitors?
• What is unique about your brand?
• What do the competitors do better than your brand?

We also had to understand that to make a successful brand we must identify the strengths and weaknesses of our brand to make it as firm as possible.

The most interesting part for me was when we were looking at logos of different well known brands therefore I will do further investigation for this aspect as I want to look into these monograms more in-depth and understand the meaning of it.