The design programme includes the brands basic design elements such as;
Every brand has a unique trademark which is a unique identifier of a brand. It is created through many graphic or visual elements working together which result in creation of visual identity for the brands needs or company to represent their values. Through this the company is able to provide quick information on;
The trademark or brands concept needs to be simple for an everyday user to quickly understand what it does without providing too much information, this creates an successful design. No user wishes to download or use a new application where it can be overwhelming, therefore simplicity in design is key for great user experience.
For great user experience, the mark needs to give attention to the users or contain elements that will keep the user locked in within the brand, for customer returns and constant attraction of the user towards the application.
Once the application is complete, the next step is to question if the application can be used on desirable electronics or screen formats to suit the users e.g.