To catch users excitement and keep the user engaged with the website including the shown images that they are exposed to, they need to be related to the interest the user is reading or looking to experience soon. These images must be attractive and high quality, as pixelated images are hard to see and de-moviate the user to pursuing in using the website.
(Nike, Homepage, 2023)
Many products such as electronics, should use proffessionally created images that showcase the product from a technical side e.g. Laptop parts that are used to enhance mechanical features. These images can showcase dimensions of the parts or the product, providing accurate detail of the product.
(Mac Studio, 2023)
Communicating information or data relates to the companies that are interested in targetting more technical or informative group of people, that are purchasing a product that needs to be giving large amounts of information to be successful e.g. cars
Therefore images may be generally focused on parts of the product, or can even be proffessionaly animated for great user experience.
(Porsche, 2023)
Images create emotions in humans, therefore using relatable images, you can buy and target the emotional aspect of your target audience for them to relate to your brand and stand behind it. Images can create their own personality on how they speak to the user, depending on the style or which shot can be used in the image.
In my opinion, auto-vehicle companies do a great job in providing images that the user can relate to or motivate them to purchase their product. The images give a sense of peace and proffesionalism.