Kerning is a typographic element that is used to make the text or lettering look more visually pleasing to the users or viewers of the original typeface. Kerning technique adjusts the spacing between 2 or more letters to make it look like they fill eachother or mirror eachother e.g. WA, VA.
(Envato tuts+, Melody Nieves, 2022)
Opposite to kerning, ligature focuses on combining two or more letters in a text into a single glyph, looking like the letters are connected together, making an interesting logo like visual state. Many logos have used this technique, such as these;
(Graphic design basics, 2012)
To understand the typeface that we will be selecting for our branding project, we must learn the fundamentals of type analysis, to understand fully on what typefaces are suitable to what niches.
In class we have been given 8 words, which then we had to represent the words meaning inside the text. Here are the results.
