A brand is a representation of a business that separates them in a particular way from other competitors by a specific name, symbol or personal company logo. A brand is creating through its identity and reputation after the first impression, therefore the designs must be in high quality as it must attract customers. A brand is usually marketed to the audiences therefore it must create some sort of emotional connection between the user and the brand to keep the audience / customers engaged with the brand.
Brands create diversity for the customers, allowing many options to whom purchase from, it tells the customers what you will do and how you differ, but also what matters to the brand. Successful brands maintained their audience by resonating them in some way, relating to your audience is one of the key elements to having a successful brand. The more brands is available, the more options a regular user / customer has to choose from, allowing them to resonate with one which they find the most appropriate.
-Conducting research
-Clarifying strategy
-Designing identity
-Creating touchpoints
-Managing Assets
Empthazie
Define
Ideate
Prototype
Test