Futurism in design is noted to be created in a period of “turmoil” (1912) wanting to recreate every art form and move on from past tradition as a movement of italian revolution. Technology began to introduce new inventions and many artists felt arts must keep up with the fast developing industrial / technological innovations.
A key figure in the revolution of typgraphy was an italian editor “Fillippo Tommaso Marinetti” whom released works that had words and sentences visually not in an organised format to show no connection between the written forms.
For example Marinetti’s work released in 1915 named “Parolibera. Montagne + Vallate + Strade x Joffre” but also known as Parole et Liberta (original name of the movement)
The fonts tend to be different styles, sizes or thickness and in different angles around the page. Personally this design is visually attractive for me as it screams revolution and freedom by breaking traditional artistic rules. This was achieved by creating an unorganised look, leaving sentences seperated from one another and spaced out throughout the design.
It creates an atmosphere of freedom as every element is everywhere and there is no specific pattern, giving us a feeling that the designer has been “trapped” for a period of time and is now released into freedom.
Websites used for research: References:
https://www.pixartprinting.co.uk/blog/futurism-book-objects/
https://www.rem.routledge.com/articles/parole-in-liberta#:~:text=Translatable as 'words in freedom,from the bounds of tradition.
http://dla.library.upenn.edu/dla/fisher/record.html?id=FISHER_99009205&
Dadaism was born in Zurich, Switzerland 1916, due to World War 1 many artists, poets and writers were forced to immegrate to Switzerland as it was a neutral country during the world conflict. Dadaism was based on anti war politics, creating a cultural movement that began to be popular. According to an online source Dadaists asked a question for it’s motivation for movement, “Their reasoning was that if life and war made no sense, then why should art?” (Behind Art & Design, October2014)
Dadaists accepted imperfection and rebelled against the modern art, they also rejected the logic and reason of the modern capilist society. It is believed that Dadaists where the first anti-art movement and took inspirations associated in dreams.
The fonts were thick, out of proportion and text usually was placed in different angles such as horizontally or vertically to create an atmosphere of irregularity and no control (showcasing freedom in work similarly to futurists).
The poster named “Kleine Dada Soirée” was used as a campaign poster created by two known Dadaists “Schwitters” and “Van Doesburg”. This poster was meant to promote Dadaists lectures and performances across Holland.
The simple use of shapes, colours and a genius way of using typography has made Brockmann’s art become recognizable and remembered until the 21st Century, still fascinating young graphic designers by the uniqueness Brockmann showed in his designs.