Create a new brand for a modern bank - BRIEF

• Target Audiences - Younger Audience / 16-25 year olds
• Consider what will make your brand different (Area of improvement, what problems do day to day people face)
• What matters to your users? Money, sustainability, saving / benefits, ethical considerations (Donates to charities etc, fair to employees etc.), accessibility, financial guidance

Competitor Analysis

What is competitor analysis

Competitor analysis, also known and recognized as competetive analysis is a process of researching and analysis your comeptitors in the industry to gain insight on the strengths, weaknesses and marketing strategies they use, ultimately to improve your own business and to catch out any weaknesses your business currently has compared to the industry.

What will this analysis do?

When the analysis is done correctly you can expect great results and information which then can be used to strengthen your own brand and techniques. Also it can do this;

• Identify any sort of weaknesses / strengths your brand has
• Give you a key insight on the industry you are in
• Spot industry trends
• Spot industry growth and changes

Why do competitor analysis?

Competitor analysis is important when starting your own brand or business. This gives the person key insight into the current industry trends or needs, but also helps to identify strengths and weaknesses in your own business while comparing them to the other competition already in the industry.

Through this analysis we will find out information such as:

• Who are our competitors?
• Why are they respected?
• What is working for them?
• What appeals you to them?